Journalism and Mass Communication (CSS Syllabus)

Journalism and Mass Communication (CSS Syllabus)

Journalism and Mass Communication (CSS Syllabus 2016): Candidates will be expected to display in depth knowledge of basic Journalism and Mass Communication’s concepts, Mass Communication Theories, Global / International Communication, Media and Society, Mass Media in Pakistan, Development Support Communication, Public Relations and Media Laws and Ethics.

Journalism and Mass Communication (CSS Syllabus ):

Global / International Communication

  • The Historical Context of International Communication
  • Globalization, technology, and the mass media
  • Communication and Cultural imperialism
  • Communication Flow in Global Media: Imbalance in the flow of information between North and South
  • McBride commission and its recommendations.
  • International Communication in the Internet Age: the new social media and its effects on developing world

Mass Communication Theories

  • Normative theories of the press: Schramm’s four theories and criticism on these theories
  • Media as agents of power
  • The Spiral of silence
  • Media Usage and gratifications
  • Media hegemony
  • Diffusion of innovations
  • Powerful effects model: hypodermic needle, silver bullet
  • Moderate effects model: two-step and multi-step flow of communication.
  • Powerful media revisited: Marshal McLuhan’s media determinism

Introduction to Mass Communication

  • Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models.
  • Functions of a model, Evaluation of a model
  • Basic models in Mass Communication: o Lasswell’s Model (1948) o Shannon-Weaver model (1948) o Osgood,s model  (1954) o Schramm’s model (1954) o Newcmb’s symmetry theory (1953) o Westley-McLean’s model (1976) o Gerbner model (1956)

Media and Society

  • Mass media and social change
  • Media as a social system: The balance between interrelation and interdependence
  • Media freedom and its role for democracy,
  • The functional approach to mass media: four social functions of the media
  • Media as an awareness agent
  • Mass media and social representation

Mass Media in Pakistan:

  • Media system in Pakistan: historical, chronological, and analytical review
  • The system of journalism and the media system
  • Employer-employee relations in Pakistani media
  • Government-press relations
  • Press in Pakistan: The newspaper industry, from mission to the market
  • Electronic media: from total dependence to enormous power
  • The new 24/7 television: uses and abuses
  • The new radio: potential for change and the present performance.
  • The question of freedom and responsibility

Development Support Communication

  • Theories of development support communication with specific focus on the developing world
  • The dominant paradigm of development: historical, analytical perspective
  • The Alternative paradigm of development
  • Small is beautiful: community development as a snowball effect.
  • Globalization vs Localization
  • Glocalization
  • Social Marketing: how to infuse new ideas into a developing population Public Relations:
  • Concept of Public Relations
  • Historical development of public relations: from press agentry to PR
  • Public relation in Pakistan
  • Ministry of information
  • Press Information Department (PID)
  • Public relations and publicity
  • PR as a tool for governance
  • Private PR agencies and their structure
  • Basic methods of PR: press release, press note, press conference PR Ethics

VIII. Media Laws and Ethics:

  • History of Media Laws in Pakistan
  • Development of media regulations from British colonial era to independent Pakistan
  • Libel, Defamation and relevant portions of PPC
  • PEMRA: establishment, development, and operational mechanisms
  • Press Council of Pakistan (PCP)
  • Citizens Media Commission: need, present status, and reasons for inactivity
  • Press Code of Ethics
  • Inability of the media to develop a code of ethics as an institution The media’s quest for freedom and its inability to self regulate.

Keep connected with FacebookTwitterPinterest and Google Plus to get latest updates.

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *